Ag Cook

Ag Cook: A Study in Electronic Mastery

A Pioneer of Hyperpop

Ag Cook, born Alexander Guy Cook, is a British electronic music virtuoso, producer, and singer-songwriter who has left an indelible mark on the musical landscape. As a central figure in the burgeoning hyperpop movement, Cook has pushed the boundaries of electronic music with his innovative blend of sugary melodies, distorted basslines, and glitchy, fractured rhythms.

Cook's musical journey began at a young age, experimenting with music software and creating his own electronic compositions. His early influences included Aphex Twin, Autechre, and Boards of Canada, whose experimental and avant-garde sounds left a lasting impression on his musical aesthetic.

The Birth of PC Music

In 2013, Cook co-founded the record label PC Music, a breeding ground for experimental electronic artists. The label became a hub for a collective of like-minded musicians, including Hannah Diamond, GFOTY, and Danny L Harle, who shared Cook's passion for pushing the boundaries of pop music.

PC Music's releases were characterized by their eclectic and often bizarre sound, a mix of sugary pop melodies, distorted basslines, and glitchy, fragmented rhythms. Cook's own productions for the label, such as "Beautiful" and "Air Chrysalis," showcased his unique approach to electronic music, blending elements of pop, trance, and experimental electronica.

Collaborations and Beyond

Beyond his work with PC Music, Cook has collaborated with a diverse range of artists, including Charli XCX, Björk, and Arca. These collaborations have further expanded Cook's musical horizons, allowing him to explore different genres and soundscapes.

Cook's influence on contemporary electronic music is undeniable. His innovative approach to production and his willingness to experiment with unconventional sounds have made him a beacon for aspiring musicians. As he continues to push the boundaries of electronic music, Ag Cook remains a visionary and a true master of his craft.